Pencil Media is the creative outlet of Ralph Garcia. I am passionate about design, typography, and the tools of the web. The design of a site plays a primary role in the interpretation of a message. It creates a critical, lasting impression and encourages curiousity. Accessible, understandable information and beauty of form can capture the attention of visitors.
Story can be a compelling design tool. A good story captures your attention and leaves you wondering what will happen next. It guides and manipulates your emotions leaving you with an intended mood. The design of a site is the narrator. It sets the mood of your topic. A beautifully designed site will do the same for your audience.
A poorly designed website will fail in many ways. With the amount of information on the web, we have become accustomed to badly designed information. While design must appeal to our sense of aesthetic, it must not stand in the way of delivery. Ideally, the design of sites should engage and simplify the observer's experience.
About This Site
This site is my story. It is a collection of creative thinking, design, and work that represents the problem solving, simple solutions, and cost-effective results I've produced and delivered for clients over the years.